A Naked Smoothie Rebrand: all the way from the crashout to the comeback.
Naked Smoothie is undergoing a rebrand, and it’s our job to share it with the world. So what better way to express a glow up than through the phases that Gen Z goes through while going through their own glow up transformations?
Phase 1: The Breakup
Phase 2: The Glow Up
ROLE
Ideation
Art Direction
Production
In collaboration with:
Dentsu Creative - Agency
Andrew Gonzalez-CD
Makena Boling- Copywriter
Jessica Nguyen-Content Creator
Jessica Tredota- Content Creator