Tropicana brings Newstalgia to life.
Creating a visual identiy that represents how Tropicana takes a step into the past while staying rooted in today.
My Role:
Idea Concepting
Mood board development
Content Creation
Photography
The Playbook
In collaboration with:
Dentsu Creative - Agency
Andrew Gonzalez - CD
Makena Boling - Copywriter
Jessica Nguyen - Content Creator
Jessica Tredota - Content Creator
Client- Tropicana