Coco Gauff X Naked Smoothie
Client: Naked Smoothie
Coco Gauff, Naked’s Smoothie’s Chief Smoothie Officer, has released her own smoothie flavor, debuting at her NYC pop-up, “Coco’s Corner Store”.
To create buzz around her pop-up and her smoothie, the solution was clear as day: a classic bodega-style photoshoot.
THE RESULTS
IN FEED
TEST SHOTS+REFERENCES
KAM “DOING HER THANG”
ROLE
Ideation
Art Direction
Photography
Test Model
In collaboration with:
Dentsu Creative - Agency
Andrew Gonzalez-CD
Makena Boling- Copywriter
Jessica Nguyen-Content Creator
Jessica Tredota- Content Creator