Newstalgia: (n) A step into the past while being rooted in the future.
Nostalgia is something we constantly yearn for, and Tropicana’s heritage makes its presence at the breakfast table part of that nostalgia.
With a strategy rooted in treatments and insights that evoke those warm, fuzzy feelings of the past, our creative team created concepts that brought Newstalgia to life.
( a taste of)
THE PLAYBOOK
PRODUCED CONTENT
Say hello to Tropicana Spiced Cider!
Refresher Flight Circa 1999
In collaboration with:
Dentsu Creative - Agency
Andrew Gonzalez-CD
Makena Boling- Copywriter
Jessica Nguyen-Content Creator
Jessica Tredota- Content Creator
ROLE
Ideation
Art Direction
Production